How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
Within the ever-evolving field of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who assists companies establish credibility, climb to the top of search results, and get featured on more than 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's career path has been far from traditional. After earning a business education from schools such as Michigan Ross, he started out in retail operations — managing national retail locations, supervising multi-unit teams, and eventually overseeing operations at two national retail companies.
The itch to create something from scratch never went away. Alongside business partners, he launched a national service provider, exited successfully, started another, then relocated to Cleveland, Ohio, where he grew a business across five states — and sold that business as well. It was during this time that he found his true calling in digital marketing.
Press Releases With a Purpose
Currently, Rohde operates 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services built to generate measurable outcomes for businesses.
His flagship service is press release distribution, securing placements across major media outlets such as AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde delivers featured article placements on top-tier media outlets, SEO and local SEO services, authority-boosting backlink services, and PPC campaign management.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his focus on AI search visibility. He views press releases as a form of AI prompt engineering — helping brands shape what AI tools including Google AI Overviews, ChatGPT, and Perplexity communicate check here about their company. This cutting-edge approach offers brands a significant advantage in today's shifting digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's reach goes far beyond his agency's walls. He runs two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing entrepreneurs and small business owners.
As a conference presenter, Rohde has taken the stage at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on several well-known shows like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both in film and in business.
The Bottom Line
As he's fond of saying: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, rise in the search results, and lead in the age of AI, Randy Rohde and The News Guy provide a strategic advantage.